Social Media

Create a Pinterest Business Account

What is Pinterest?

Pinterest is a visual discovery engine for finding ideas like recipes, home and style inspiration, and more.With billions of Pins on Pinterest, you’ll always find ideas to spark inspiration. When you discover Pins you love, save them to boards to keep your ideas organized and easy to find.

Pinterest Feeds: Home, Explore, and Following

The Home Feed

Pinterest for Business: Home Page

Your home feed is where you’ll find Pins, people, and brands we think you’ll love, based on your recent activity. We’ll also show you Pins from the people, topics, and boards you choose to follow.

You can also search for Pins by typing in keywords into the search bar. Try typing “Camping” in the search bar to see ideas for one-pot camping meals, packing checklists, and tips for camping with dogs.

The Explore Feed

Pinterest for Business: Explore Page

This page is where Pinterest users get inspiration on the trending topics and most popular Pins on Pinterest.

Just tap on the compass icon on the bottom of your app screen, or in the top right-hand corner of the desktop version.

Because the Explore feed is about showcasing the new trends on Pinterest the Pin results change regularly and aims to have people come back more regularly to see what’s new on the platform.

Pins

Pinterest for Business: Create Pin

Pins are bookmarks that people use to save ideas they love on Pinterest.

If you click through the Pin, you can visit the website to learn how to make it or where to buy it. As you discover Pins you love, click the red Save button to save them to your boards.

When you try a Pin, you can show people on Pinterest how it went. Tried the perfect s’mores recipe? Add a photo of your s’mores over the campfire to the Pin, add a note to show people how it went or add helpful tips for anyone else who might want to give it a go.

Boards

Pinterest for Business: Boards

The Pins you save live on your boards. Name your boards and arrange them on your profile however you want. Invite other people on Pinterest to collaborate on Group boards to find even more ideas.

Profile

Find all the Pins you save, boards you create, and Pins you try in your profile. You can also see who’s following you and the boards, topics, and people you follow. Anyone can see your profile, but your secret boards will stay hidden. You can see your secret boards when you view your own profile.

Your profile is not just a collection of the ideas you love – it’s a reflection of who you are. It’s where all your ideas and inspiration for projects past, present, and future live. It’ll grow and evolve just like you with every Pin you save.

Why Use Pinterest for Business?

There’s no doubt about it, Pinterest is fun for personal use. Whether you’re organizing home decor ideas, styling tips or motivational quotes, it seems like you can find, save and organize anything on the platform! But, Pinterest is incredible for business use as well!

Differences Between Personal and Business Accounts

Although the outward appearance of a business account is the same as a personal account, there are some key differences between personal and business accounts on Pinterest that you should be aware of.

  • The Ability to Specify Your Business Name

Instead of having to sign up as first name “Whole,” last name “Foods,” businesses can set up their account with their business name as is.

  • Marketing Education Geared Toward Businesses

Within its business site, Pinterest is adding educational materials specifically for businesses to learn how to market themselves. The tutorial currently covers how businesses can tell their story through their profile, build a community through collaboration, drive traffic through making products discoverable on Pinterest and learn and grow through finding out how others see your brand on Pinterest. We’ll look at these tips in depth in the Best Practices section later in the post.

  • Access to Upcoming Features

Pinterest is working on a whole new set of features exclusively for businesses to help them expand their reach and understand their Pinterest audience. Those who have set up a business account will be notified as soon as new features are available.

Should I Get a Pinterest Business Account?

Not sure if you should convert your existing personal account to a business account or create a new one? Here are some things to consider:

  • Does your personal account have a lot of followers? If so, you may not want to have to build them up again by creating a new account.
  • Does your personal account use your business name as the username? While you may want to keep your followers, you may not want to do it if your business is ABC Company and your Pinterest username and URL is pinterest.com/joeysmith—you would want it to be pinterest.com/abccompany instead.
  • Does your personal account include a lot of marketing-focused pins or personal pins? If your collection is mostly personal, you might want to leave it alone and just create a new account so you don’t have to erase all of your personal stuff. Alternatively, if your pins are mostly for your business and have a lot of likes and comments, you might not want to lose them by starting a new business account.
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Steps to Switch from a Personal to Business Pinterest Account

If you’re using your account to promote a business on Pinterest, switch to a business account! This puts you in line with Pinterest’s terms of service and gives you access to important analytics and the ads platform. It’s easy to do in just a few steps, which we’ll go over below.

Step One: Convert Personal Pinterest Account to a Business Account

It takes just a few clicks to convert a personal Pinterest to a business Pinterest! Here’s how to find the option to switch to a Pinterest business account:

  1. Click the drop-down arrow in the upper right corner of Pinterest
  2. Select Settings
  3. Select Account Settings
  4. Scroll down to Account Changes
  5. Select Convert Account
  6. Double-check that the email address is the one associated with your Pinterest personal account
  7. Click Continue

You’ll now see your Business hub, where your Pinterest analytics and Pinterest ads info is displayed.

Step Two: Verify your Website with Pinterest

When you convert your personal account to a business account through Pinterest, one of the most important steps is verifying your website on Pinterest.

This is important because it allows Pinterest to attribute all the content saved from your site to the platform to you!

You’ll also gain more followers as people are able to see you as the author of the content as it’s shared on the platform.

Claim your website on Pinterest business account

Additionally, you’ll gain access to Pinterest Analytics, giving you a fantastic view of who your followers are, what your followers are likely to engage with, and what is driving traffic to your site.

Here’s how to claim your website on Pinterest:

  1. Click the drop down menu in the upper right corner of Pinterest
  2. Select Settings
  3. Select Claim
  4. Enter your website URL in the “Claim your website” section
  5. Select Claim
  6. Pick Claim option (You can add an HTML tag to your website or Upload an HTML file to your website’s root directory)
  7. Add the tag or file to your website in another tab, and then return to your open Pinterest tab and select Next
  8. Click Submit for Review and wait for Pinterest to verify (they’ll email you in 24 hours)

While you’re on this page, note that you can also claim your Instagram account, an Etsy shop, and even your Youtube channel on Pinterest!

Step Three: Sort Out Your Pinterest Boards

Look over the Pinterest Boards on your brand new Pinterest business account and separate out the personal and the business.Then, you’ll:

  • Keep: Boards that are related to your new business (any Board related to fashion — accessories, shoes, etc),
  • Set Pinterest Boards to Secret: Boards you want to keep for yourself, but don’t want visible to others.

How to Create a Pinterest Business Account from the Start

If you’ve decided that your best bet is to create a Pinterest business account from scratch there are two different options to consider. You can:

  1. Add a business profile to your existing personal Pinterest account
  2. Create a stand-alone Pinterest business account

The first option works well if you want to have one account login from which you can manage both personal and business accounts. 

The second option is good if you’re brand new to Pinterest and don’t have a personal account, or you want to keep your personal and Pinterest company account completely separate. 

Add a Business Profile to Your Existing Personal Pinterest Account

  1. Login to your personal Pinterest account and click on the dropdown menu in the top right corner.
  2. From the drop-down menu click Add a free business account
  3. Click Get Started
  4. Enter your Pinterest business details, including business name, website, country, and language. You can also add a profile picture at this step!
  5. Select an option from the drop down menu under “What’s the focus of your brand?
  6. Select your business type from the “Describe Your Brand” screen
  7. Indicate if you are interested in running ads at any point

Now, if you click on the menu button again, you’ll see both your personal account and your business account on the Pinterest drop down menu. You can switch back and forth between your two Pinterest accounts with ease!

Create Pinterest Business Account Without a Personal Pinterest Account

  1. If you already have a personal account make sure to log out
  2. Navigate to the Business tab at the top of the Pinterest home page
  3. Tap the Sign Up Button 
  4. Enter your email address, preferred password, and age
  5. Click Create Account
  6. Enter your Pinterest business details, including business name, website, country, and language. You can also add a profile picture at this step!
  7. Select an option from the drop-down menu under “What’s the focus of your brand?”
  8. Select your business type from the “Describe Your Brand” screen
  9. Indicate if you are interested in running ads at any point

On the next screen, Pinterest will give you options for your next step. You can either create a Pin, create an ad, or build your profile!

Reaching Your Business Goals With Pinterest

Create Beautiful Pins To Boost Engagement

Pinterest for Business: Pins

Use high-quality photos: Make sure they are sharp, in focus, well-composed, properly showcase your product, and match your brand aesthetic.

Use portrait shots: Because 80% of people on Pinterest use the mobile app, taller images perform better as they fill more of the screen as a user scrolls down through the explore page. The max aspect ratio for Pins is 1:2.8 so getting creative with the length of your images could make a big difference to your engagement rates.

Create Pins with multiple images: If you’re skilled in Photoshop, you can edit multiple images together to create one, long Pin. However, we suggest you keep it to less than four images for clarity.

Keep text on your Pins to a minimum: Remember that your Pin is just a snapshot of the link you’re sharing, so you’ll want to keep the text on your Pin short and simple.

Make Your Website “Pinnable” With the Save Button

Adding the Pinterest “Save” button to your website is one of the best and easiest ways for your business to be discovered on Pinterest!

If a customer is browsing your website and sees an image of something they like, they can hit the Save button and add it to their Pinterest account or boards, which means even more people can find your products on Pinterest.

Enable Rich Pins for Your Pinterest for Business Account

Rich Pins add extra details to Pins from your website. Currently, there are four types of Rich Pins you can start using: product, article, app and recipe.

Write Search-Friendly Captions for Your Pins

Remember when we said that Pinterest is like a search engine for beautiful images? Well, here’s how you can start moving toward ranking at the top of the results page!

The most important way to make sure your Pins are showing up in your audience’s search results is by creating captions that are carefully crafted to include your key search terms.

Create a Regular Pinning Schedule

On Pinterest, quality trumps quantity, however, it’s still important to build a regular schedule so that your audience will always find new and fresh content on your boards.

Build a Solid Community on Pinterest

Every good social media account rests on a community of engaged and interested followers. On Pinterest, it’s important to spark inspiration, share ideas and build conversations around the topics that interest your followers.

Start following other account and businesses’ boards and start liking, Pinning and commenting on their posts that inspire or relate to your business.

How Do You Remove a Business Account from Pinterest?

To remove a business account from Pinterest completely, open the dropdown menu in the top right corner > Settings > Account Settings.

Scroll down to the bottom of the screen, and you’ll see options for how to remove business account from Pinterest. 

Selecting Deactivate Account will hide your Pins and profile. It will also remove any links to other social media accounts. You can reactivate your account again at any time by logging back in.

Selecting Close Account will delete all your account data, Boards and Pins permanently – you won’t be able to get them back. Clicking this will send an email with the final steps to delete your account.

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