Email Marketing

20 Best Email Marketing Services for Small Business

What’s an email marketing service?

An email marketing service is a piece of software or technology that helps you create, manage, and improve email marketing campaigns. 

A good email marketing service makes it easy for you to send out newsletters, product launches, and abandoned cart emails to your list by giving you the tools to do it. 

For example, the drag-and-drop editor in most email marketing services makes it easy to create polished emails without coding skills. And other features, like segmentation and tags, allow you to send out highly targeted and personalized campaigns. 

Think of it as an assistant that’s working for you behind the scenes. So while you’re busy working on projects, your email marketing service will be nurturing potential customers in the background and building up your brand recognition in the process.

Why Email Marketing is Necessary?

Before we head into each email marketing service provider’s specifics, let’s dig into the usefulness of email marketing in general.

Here are some examples that support the effectiveness of email marketing in general:

  • Email marketing’s ROI is $42 for every $1 spent, according to Litmus’s State of Email 2020 research (source)
  • 78% of marketers have seen an increase in email engagement over the last 12 months, according to Not Another State of Marketing 2020 research conducted by Hubspot. (source)
  • 81% of B2B marketers use email newsletters for content marketing, as the Content Marketing Institute study in 2020 found. Furthermore, 31% of B2B marketers voted email newsletters as the best medium to nurture leads. (source)

With these figures alone, you can see that email marketing remains the king of all marketing even today. However, it’s important to note that the best results come by implementing the technological advances in your email marketing strategies.

How to Choose the Best Email Marketing Service

Before we delve into the list of the best email marketing services and tools, let’s take a look at the ingredients that make up a good email marketing tool:

  • Price: This is an obvious one. The tool you choose must fit your budget, should not be overpriced, and should give you the maximum bang for your buck!
  • Ease of Use: Fast implementation, quick learning curve, great support, and reliable documentation is what you need to look out for. A powerful tool with a flawed framework will only eat away at your productivity!
  • Deliverability: Deliverability refers to the way email marketers protect their content against potential interferences such as spam issues, ISP policies, bounces, and more. The right tool understands and leverages this.
  • A/B Split Testing Tools: Your tool should enable you to A/B test your emails with different versions of the same tool within a pool of email subscribers. This will help you figure out the version that performs the best, potentially sky-rocketing your ROI. Elements that can be A/B tested include the CTA, Subject Lines, and even Images.
  • Analytics and Reporting: Without proper analytics, email marketing is nothing more than shooting arrows in the dark. The right tool should be able to collect and sift through all the necessary information pertaining to your email marketing campaign.
  • Automation tools: Thanks to AI and Automation, we no longer have to do redundant marketing work such as welcome emails and drip campaigns. Figure out the automation needs of your business before you go shopping!
  • Form Builder: Forms are the heartbeat of any serious marketing effort, especially if the aim of your campaign is to capture the copious amount of prospect data. Your tool should have relevant templates for every need.
  • Integration: Is your tool able to integrate with the existing marketing ecosystem? Not only will this bring different marketing teams on the same page, but it will also end up boosting the ROI of the marketing campaigns!

Best Email Marketing Tools for 2020

So let’s get down to it and take a look at the top 20 bulk email marketing software and services you can use in 2020 to boost both the quality and quantity of your reach.

ConvertKit

Payment Plans: Based on the Number of Contacts
Pricing:
Starting From $25.00
Free Version: Yes
Drag & Drop Editor:
No
Mobile-Friendly Editor:
Yes, browser

ConvertKit is an email marketing service specifically designed for creatives like bloggers, designers, startups, or anyone with a small business looking to grow their list. 

First off, ConvertKit plays super nice with most of the leading third-party apps on the web, including WordPress, Zapier, Squarespace, Instapage, Shopify, and WooCommerce, so it’s quick and easy to start using the tool no matter what platform you’re using. 

They have three key areas that help with email marketing: 

  • Email sign up forms
  • Email automation
  • Email designer

Each of these features makes it easy for you to create simple, responsive elements to your website to boost subscribers and nurture relationships. 

Unlike some other email marketing tools, ConvertKit also allows you to edit sequences when they’re up and running. 

For example, you can use ConvertKit’s automated workflows to tweak content, build custom paths, and connect subscriber events without having to build new workflows. Just click on the event you want to edit and hit save:

ConvertKit Features

ConvertKit’s feature list is quite typical for a modern email marketing service. They greatly emphasize supporting your growth and even have a cleverly crafted course for building and launching your email marketing campaigns.

ConvertKit lets you send out an unlimited number of emails to your contacts. The other main features are email automation options, personalized content, sign-up form builder, tag-based customer segmentation, and 70+ integrations with various 3rd party applications.

Their customer support is available over live chat during business hours. However, you can create an email ticket to contact support outside of this time. You get upgraded support features with the paid plans, namely Premium and Priority support. ConvertKit also has a wide array of useful marketing articles and a knowledge base that you can use for further information about the service or email marketing in general.

ConvertKit Pricing

ConvertKit offers both free and paid plans. The paid plans are subscriber-based, and they also provide you a free migration option if you need to move your data from another email marketing service.

The cheapest paid plan starts at $25/month (annual payment) with 1,000 contacts ($0.025/contact).

ConvertKit offers a 14-day free trial with their paid plans up to 35,000 contacts. If you have more than that, you qualify for a personalized demo from the company. Also, you have a 30-day money-back guarantee.

AWeber

Payment Plans: Based on the Number of Contacts
Pricing:
Starting From $16.15
Free Version: Yes
Drag & Drop Editor:
Available
Mobile-Friendly Editor:
Yes, browser

The goal of AWeber is to make it simple for those who are just getting started with email marketing to segment their contacts, design a professional email, and start nurturing leads. Customers have praised AWeber for its deliverability — AWeber’s deliverability team monitors their servers around the clock to ensure your campaign consistently reaches the’ inboxes of your recipients.

AWeber Features

The unique aspect of AWeber is its AI-powered email template designer. If you’re a beginner, this makes the whole process of creating your email a lot easier.

The other main features are the drag and drop email builder tool, email automation options, personalized emails, tag-based contact targeting, sign-up forms, and a free image library. On top of that, you can also create video-based landing pages.

AWeber offers a fantastic 24/7 customer support over the phone, email, or live chat. They also have an extensive knowledge base where you can find answers to typical questions that might arise.

AWeber Pricing

AWeber offers a free and a paid plan. The paid option is based on the subscriber count, and you can choose to pay monthly, quarterly, or annually. Opting for the latter offers you the lowest prices.

Apart from the free plan, AWeber’s plans start at $16.15/month with 500 contacts ($0.0323/contact)

AWeber also offers a 30-day money-back guarantee with no questions asked.

 

GetResponse

Payment Plans: Based on the Number of Contacts
Pricing:
Starting From $10.50
Free Version: No
Drag & Drop Editor:
Available
Mobile-Friendly Editor:
Yes and no

Building your email is relatively straightforward, and you can pick a pre-designed template, start from a blank template, or insert your HTML code in the editor. Working with a template gives you access to drag and drop tools and the building blocks toolbar. We especially enjoyed the block’s name display when hovering over an inserted building block. You can also preview your created emails in the desktop or mobile view making sure the content looks great on all devices.

GetResponse Features

On top of email marketing and automation, GetResponse also offers a CRM, landing pages, and a complete webinar solution.

The service offers over 500 templates to help you get started with email marketing and integrates with Shutterstock, giving you access to a creative library at your fingertips. Also, their drip campaign tool is managed through a calendar interface, allowing you to see exactly when you will be reaching out to your leads.

GetResponse Price

GetResponse’s pricing model is based on the number of contacts you have on your list. You can get the best prices with a 2-year commitment.

There are four GetResponse plans that you can choose from ranging in price from $15 to $99 per month (plus a customized enterprise-level option that requires you to reach out for a quote). Pricing varies based on your list size and you can pay monthly or annually. Each plan offers a free trial to you can test out the service before investing.

Mailchimp

Payment Plans: Based on the Number of Contacts
Pricing:
Starting From $9.99
Free Version: Yes
Drag & Drop Editor:
Available
Mobile-Friendly Editor:
Yes, app

Mailchimp

MailChimp’s simple drag-and-drop editor comes with a number of templates that are designed for responsiveness across all devices. 

Small businesses can use the templates and add logos, text blocks, and images, then choose if they want to send out emails using regular or automated campaigns (on the paid plan). 

Mailchimp’s regular campaigns use HTML email that also has a plain-text alternative, while automated campaigns allow you to trigger when an email is sent, like if someone signs up to a webinar or subscribes to your newsletter:

There’s a Mailchimp mobile app, too. It automatically syncs updates with your Mailchimp account so that you can check on campaigns in real-time from anywhere.

MailChimp Features

MailChimp has millions of customers in over 175 countries and they use the data they collect off those customers to provide you with actionable insights to improve your email strategy. The tool is flexible enough for an enterprise company, yet simple enough for someone just getting started with their startup’s email marketing strategy.

Best of all, MailChimp has over 300 integrations that help you customize the tool to your business. By using these integrations to further personalize your marketing, you’ll get the most out of your email strategy.

Mailchimp Pricing

Mailchimp’s pricing is based on the number of contacts you are planning to have. Apart from the monthly subscription plans, they also offer a flexible payment option called Pay As You Go. This plan gives you the Essential plan’s features, but you only pre-pay for Mailchimp Credits, which you can then use to send your messages.

The cheapest paid plan starts at $9.99/month with 500 contacts ($0.01998/contact)

The cheapest paid plan starts at $9.99/month with 500 contacts ($0.01998/contact)

Other than the free plan, Mailchimp doesn’t offer a free trial for any of their paid plans. There also isn’t any money-back guarantee.

SendinBlue

Payment Plans: Based on Sent Emails
Pricing:
Starting From $25.00
Free Version: Yes
Drag & Drop Editor:
Available
Mobile-Friendly Editor:
Yes

Sendinblue.

SendinBlue is an email marketing platform that helps customers send a total of over 30 million automated emails and text messages every day.

SendinBlue Features

On top of email, SendinBlue also has a forms tool that allows you to collect new leads, which you can then segment into specific lists and enter into email nurturing campaigns.

Not sure how to kick off your email nurturing campaign? No problem. SendinBlue has workflows that give you access to a number of pre-made automation campaigns tailored to your specific goals.

If you want to run a more nuanced email nurturing campaign, you can always create a campaign from scratch to meet your specific business needs.

SendinBlue Price

Sendinblue officially offers four different plans: Free, Lite, Premium, and Enterprise. However, there’s another plan named Lite+, which adds some usability for an additional monthly fee. Together with the free plan, all plans have the necessary functionality to design and start an email campaign.

Apart from the free plan, Sendinblue’s cheapest plan starts at $25/month with 10,000 emails ($0.0025/email).

Unfortunately, Sendinblue doesn’t offer a money-back guarantee. However, you can use their free plan to get the raw feel about their service. You can also cancel, suspend, or pause your paid subscription with ease from the account settings.

Constant Contact

Payment Plans: Based on the Number of Contacts
Pricing:
Starting From $20.00
Free Version: No
Drag & Drop Editor:
Available
Mobile-Friendly Editor:
Yes

constant contact email marketing service

Constant Contact is a popular email marketing service that works well for many industries.

Constant Contact Features

The service comes with over 100 email templates that you can either use as-is or customize. Once your email looks good, you can easily schedule it to send to your contacts at any time you choose.

In addition to drip email campaigns, you can also have emails go out at a regular cadence to celebrate specific events — for example, you could have a regular email go out on each customer’s birthday.

Once an email contact list is uploaded, bounces and unsubscribes are automatically updated for you. Constant Contact also has “Plus” features that allow you to execute specific types of campaigns such as coupon offers, donation collections, or surveys.

Constant Contact Price

Constant Contact offers two subscription plans, and the cost of both is tied with how many contacts you are adding to your account.

The cheapest plan starts at $20/month with 500 contacts ($0.04/contact).

Constant Contact offers an extraordinary 60-day free trial. You’re limited to 100 contacts during the trial period, but it still gives you a safe opportunity to test their service. Besides, you get a 30-day money-back guarantee with the paid plans.

iContact

Payment Plans: Based on the Number of Contacts
Pricing:
Starting From $30.60
Free Version: No
Drag & Drop Editor:
Available
Mobile-Friendly Editor:
No

iContact.

The email creation process is also nicely streamlined, and you can immediately choose from 40+ templates. You can also view these templates in a mobile preview option. As an alternative, you can also create your email in a plain text editor.

The design tool uses drag and drop functionality together with nine different building blocks. Each block has additional options you can access after you’ve chosen one. The editing process is simplistic, and there aren’t many options that keep this service relatively compact and uncluttered.

iContact Features

While iContact doesn’t necessarily stand out from competitors in terms of features, their customer support and service teams set them apart. Customers are paired with a strategic advisor to create an effective email marketing strategy right with the tool.

They also have Social+ marketing consultants who help boost your entire online presence through creative social posts that drive traffic to your site.

iContact Price

iContact has two main plans that vary in price based on your number of subscribers, each of which starts at $12.75 and $25.50 per month. You can choose to pay monthly or annually depending on your needs. The latter option saves you 15% on annual costs.

The cheapest plan starts at $30.60/month with 500 contacts ($0.0612/contact). iContact offers a 30-day free trial with a 100 contact and 1,000 email limit. They don’t provide an additional money-back guarantee with their plans.

ActiveCampaign

Payment Plans: Based on the Number of Contacts
Pricing:
Starting From $9.00
Free Version: No
Drag & Drop Editor:
Available
Mobile-Friendly Editor:
Yes, browser

ActiveCampaign.

ActiveCampaign’s email marketing tool is focused on customer relationships thanks to its inbuilt CRM. 

Firstly, features like lead scoring and advanced segmentation allow you to create targeted content to send to subscribers on a smaller scale. If you’re a freelancer or small business owner, this will allow you to target contacts and send personalized offers and information easily. 

ActiveCampaign also has powerful automation features. 

You can use their automation to update contact data and sales leads automatically. On top of this, you can use the tool to build complex workflows that combine triggers, actions, and logic to send out targeted emails.

It’s more complicated than the other tools on our list. But if you’re looking for an email marketing service that can target smaller groups of contacts effectively, ActiveCampaign has the features to make it happen.

ActiveCampaign Features

By adding a CRM to their functionality, ActiveCampaign can help surface the right leads to your sales team using features like lead scoring. The service also allows you to share dynamic content in your emails — this allows you to provide different experiences to your contacts based on the way you segment them.

ActiveCampaign Price

Their cheapest plan starts at $9/month with 500 contacts ($0.018/contact).

ActiveCampaign offers a 14-day free trial with some limited features. Unfortunately, they don’t offer a money-back guarantee.

ActiveCampaign has four plans which you can choose to pay for monthly or annually. Their plans vary based on the number of contacts you have and range in price from $15 to $279. You can experiment with the service before buying it with a free trial, as well.

MailerLite

Payment Plans: Based on the Number of Contacts
Pricing:
Starting From $7.00
Free Version: Yes
Drag & Drop Editor:
Available
Mobile-Friendly Editor:
No

MailerLite.

MailerLite is aimed at SMBs and solopreneurs who want to send out professional marketing campaigns with ease. 

The tool’s growing list of integrations includes Magento, Shopify, and WordPress, making it geared towards ecommerce vendors.

For example, you can use MailerLite’s drag-and-drop editor to build automated email campaigns to target abandoned carts, subscribers, or even get feedback on products with inbuilt surveys. 

MailerLite has also created a comprehensive educational program for its customers, too. 

Every month, they release webinars, tutorials, and marketing guides to help their customers create more successful email marketing campaigns.

MailerLite Features

MailerLite’s feature set is quite common in the email marketing industry, but they don’t have different tiers for their paid plans. Still, there are differences between the free and paid plans’ features. Interestingly, you can’t add your custom HTML code in the free version.

The main features are drag and drop editing tools, customer segmentation options for targeted emails, contact tags, email automation, sign-up forms, and dynamic content. They also have 110+ integration options with various applications and social media accounts.

MailerLite offers 24/7 customer support over email and a live chat. The latter is only with Premium plans though. They also have a decent knowledge base where you can find answers and further knowledge about email marketing.

MailerLite Pricing

MailerLite offers a free and a paid plan. A great thing about the paid plan is that there are no tiers. Once you opt for a paid plan, all the features remain the same no matter how many contacts you have. You can choose to pay a monthly or an annual fee. The latter costs 30% less if pre-paid up to 100,000 contacts. You also get a free website with five landing pages upon signing up.

The cheapest paid plan starts at $7/month (annual payment) with 1,000 contacts ($0.01/contact). The price is $10/month if you choose to pay monthly.

MailerLite offers a 14-day free trial with premium features, and then you can decide if you stay on the free plan or choose to buy the paid version. Remaining on the former loses the premium perks from your account.

Omnisend

Omnisend.

Omnisend is an easy-to-use platform that offers automation workflows for any stage of the customer journey.

Omnisend is a combination of marketing automation tools. 

The tool is tailor made for ecommerce platforms as a lot of its pre-built automations are around cart abandonment, welcome series, and transactional emails. 

Using its advanced features like segmentation, you can even send out automated emails based on purchasing behavior. You can segment customers based on past purchases like average order value or purchase frequency and target users with campaigns accordingly. 

For example, you can send an email campaign to push sales to people who have recently purchased a black t-shirt dress that cost at least $50:

For small ecommerce stores who rely on forming relationships with their customers, Omnisend’s segmentation options combined with automation workflows can get your email marketing efforts started quickly.

Omnisend Features

What separates Omnisend from other email marketing tools is the omni-channel functionalities, which offer greater control over how and where you connect with your audience. In the automation workflow, you can add email, SMS, push notifications, Facebook Messenger, WhatsApp, and more.

If you’re trying to reach a specific audience that might not respond well to traditional email communication, using a tool like Omnisend can help you build and manage more customized, targeted communication workflows. This doesn’t just help you connect with your audience better — it also provides a less disruptive, more personalized experience for your contacts.

Omnichannel features combined with user-friendly segmentation mean you can send the right message to the right person, at the right time, on the right channel.

Omnisend also offers templates for email capture, campaigns, and automation workflows so you can get started quickly.

Omnisend Price

Omnisend has four pricing plans — one of which is free with very limited capabilities as well as a customizable enterprise-level plan. Their plans come with a free trial so you can experiment with the service to determine what works best for you.

Pabbly Email Marketing

pabbly email marketing service

Pabbly Email Marketing is an email marketing software that enables you to send bulk emails either by connecting via SMTP or external SMTP

Pabbly Email Marketing Features

Pabbly provides access to SMTP routing, workflow automation, email scheduling, and much more without any restrictions. With the help of marketing automation and autoresponders included in the tool, you can schedule emails in advance and create triggers to avoid manual follow-up responses.

Additionally, Pabbly offers responsive email templates and a drag-and-drop email editor for easy customization. The email tracking feature allows you to track data such as bounce rate, open rate, and click-through rate so you can improve upon your email marketing and campaigns.

Pabbly Email Marketing Price

Pabbly offers multiple plans based on your number of subscribers. They offer a free plan — with strict caps on the number of emails you can send and subscribers — as well as an enterprise-level plan tailored to websites with over 1 million subscribers.

Campaign Monitor

Payment Plans: Based on the Number of Contacts
Pricing:
Starting From $9.00
Free Version: No
Drag & Drop Editor:
Available
Mobile-Friendly Editor:
No

campaign monitor email marketing service

Campaign Monitor prides itself on providing powerful, personalized email marketing tools that are simple and easy to use.

Campaign Monitor Features

Their drag-and-drop email editor is intuitive, and the included analytics make it simple to optimize your email strategy and create targeted customer segments.

Personalization is key for campaign monitor. It uses data to increase personalized content and inform your list segmentation to boost your engagement. They also offer a visual marketing automation tool so you can create a unique customer journey at scale.

Not to mention, Campaign monitor has an extensive library of resources available to help you become an email marketing pro.

Campaign Monitor Price

Campaign Monitor offers a selection of plans with pricing per contact count. The payment plan is monthly by default. They also have a pay-as-you-go payment option if you don’t want to commit to a monthly subscription. The pricing for this is very straightforward: $5/campaign + $0.01/contact.

Campaign Monitor mobile browser view

The cheapest plan starts at $9/month with 500 contacts (0.018/contact).

There are three major plans you can choose from with Campaign Monitor ranging from $9 up to $149 per month. You can choose to pay annually rather than monthly as well as take advantage of the option to simply pay per campaign if that schedule works better for your needs.

Campaign Monitor offers a free trial for sending a campaign up to 5 contacts. This isn’t much but gives you an option to test their service out before buying a paid plan.

SendX

SendX

SendX is an intuitive, affordable, and feature-rich email marketing software for marketers and business owners.

SendX Features

With SendX, you can send unlimited emails to opted-in subscribers, across all pricing plans. You get charged per subscriber – not per emails sent – no matter how many lists, tags, or segments you have them in.

You can optimize your email campaigns based on 30+ parameters, including past open behavior, time zone, domain name, email client, ISP, etc. You can automate your email marketing with a rule-based interface and send the right message to the right user using email drip sequences and audience segmentation.

SendX can also help you grow your email lists with forms and popups. You also get pre-built email templates which you can further design with the drag and drop email editor, without HTML.

The tool also features a heatmap report for different types of campaigns to give you a quick visual overview of which CTAs are working and which links people are clicking.

SendX Price

SendX’s pricing is based on the number of subscribers you have. For 1,000 subscribers, plans start at $7.49 per month for the annual subscription (or $9.99 for a monthly subscription). They also offer a 14-day free trial.

Moosend

moosend-marketing

Moosend is an email marketing and marketing automation platform that offers a variety of features at an affordable price.

It has all the marketing automations most other tools have, like multiple email campaigns, newsletters, and mailing lists. It also has a range of customizable templates you can use to create quick and easy responsive email campaigns. 

What makes this tool perfect for smaller businesses and freelancers is you can add customizable opt-in forms to your marketing platforms, like your blog or Facebook page:

That way, you can build your subscriber list easily using an omnichannel approach, while still having access to other tools like automated workflows and real-time campaign analytics!

Moosend Features

Moosend’s platform allows you to create email newsletter campaigns, landing pages, and subscription forms in a fast and reliable way.

With the drag-and-drop editor, you can either create an email newsletter from scratch, using interactive elements like videos, or use one of the ready-made templates. You can create specific campaigns for segments of your audience by using the advanced automation features. You can use one of the ready-made workflow recipes or create your own with the drag-and-drop builder.

The reporting and analytics tools give you measurable results, allowing you to make informed, data-backed decisions.

Moosend Price

Moosend’s pricing model is subscriber-based and consists of three tiers. The Free Forever plan includes most features, allows users to send unlimited email campaigns, and is up to 1,000 subscribers. The Pro plan starts at $8 per month, billed annually, and includes up to 200,000 subscribers. For more advanced functionality and additional support, the Enterprise plan is based on custom pricing.

HubSpot Email Marketing Software

hubspot email marketing software

HubSpot’s free email marketing software is easy to use, has an extremely high deliverability rate, plus all the bells and whistles you’d expect to see within an ESP.

HubSpot Email Marketing Software Features

When creating an email, you can pick from one of many drag-and-drop email templates, or you can craft a custom template tailored to your brand. Once you’ve got your template, incorporating content is simple and intuitive.

You can also personalize and preview your emails for different recipients based on device type, country, or list inclusion — or use a simple personalization token to ensure that each email includes content that’s specific to each recipient.

When it comes time to send an email, using the smart send feature will ensure recipients receive your messages at an ideal time. Additionally, you can run A/B tests to compare different versions of an email to understand which one resonates the most with your audience. You also won’t have to worry about deliverability — HubSpot maintains a 99% deliverability rate across the network for all marketing email sends.

Outside of the email marketing functionality, HubSpot offers a wide range of reports on your email’s performance, letting you judge what’s resonating with your audience so you can optimize your strategy accordingly.

For instance, you can report on something as broad as your overall email performance in Q1 or you get granular and see how one particular lead is interacting with your emails.

Lastly, HubSpot’s automation platform makes it easy to scale your email marketing strategy, which will help you quickly turn leads into loyal customers.

HubSpot Email Marketing Software Price

Hubspot’s Email Marketing Software (and CRM for small to enterprise companies, for that matter) is free forever. However, if you need enhanced capabilities, it may be worth paying for one of the upgraded Marketing Hub plans.

AutoPilot

atuopilot email marketing service

Autopilot differentiates themselves from the competitors with their visual marketing tools.

AutoPilot Features

Everything from AutoPilot’s email editor to their automation tool is set up to work via a drag-and-drop interface, making the system intuitive and easy to use.

AutoPilot offers collaborative tools to help your team work together effectively — it allows you to quickly share your work with your team, ensuring everyone is on the same page before you launch a campaign. And with the “annotate & collaborate” feature, you can quickly mark-up a customer journey and ask your team for feedback and assistance.

AutoPilot Price

AutoPilot offers three plans which range in price between $49 and $249 that vary based on your number of contacts. There are three types of billing cycles including monthly, monthly with an annual commitment, and annual.

Ontraport

ontraport email marketing service

Ontraport offers a full suite of marketing automation tools including ecommerce functionality for businesses with online stores.

Ontraport Features

Ontraport’s visual campaign builder allows you to create detailed campaigns to engage your audience. You can create a campaign from scratch or tap into the marketplace where they offer dozens of the most common marketing campaigns to choose from, including abandoned cart nurturing or webinar sign-up and follow-up.

The service also provides insight into detailed reports so you can gain insight into your pipeline, traffic sources, and conversion timelines.

Ontraport Price

Ontraport offers four plans that range in price between $79 and $497 per month. No matter which plan you choose, you’ll receive one-on-one onboarding. The plans differ in price based on your number of contacts. You can cancel your monthly plan at any time and if you choose to pay annually, you’ll benefit from a discount.

Conclusion

Email marketing is still the best return for investment marketing strategy out there. It’s far from being dead, and there are still advances being developed for this decades-old marketing tool.

Choosing the right email marketing service comes down to what you need. 

Ultimately, your choice will come down to two factors: how big your contact list is, and what your overall email marketing strategy is. 

While some tools are cheaper than others, they’ll also lack some advanced features like segmentation and automation. 

Whatever your needs are, one thing is certain: picking the right email marketing service is essential to building an email marketing strategy. Take your time, do your research — and invest wisely!

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